The Broker Beat

Keeping a pulse on Essence news and resources

NEWS YOU CAN USE

Support the Fight to End Alzheimer’s

Join Essence Healthcare in supporting the Alzheimer’s Association through two upcoming opportunities:

Alzheimer’s Educational Webinar
Wednesday, September 30 | 9 a.m. CT

St. Louis Walk to End Alzheimer’s
Saturday, October 31 | 8 a.m. to 12 p.m., CT

Walk with Team Essence at the Chesterfield Amphitheater. No donation is required to participate.

Attend one—or join us for both. We hope to see you there!

The New Producer Portal Is Now Live!

Explore the new Essence broker experience with your most important tools all in one place.

Visit the Producer Portal to begin your setup and use our Onboarding Guide for step-by-step instructions and screenshots.

Haven't received your invitation or need assistance?
Please contact Producer Support at 1-877-259-8657.

View Onboarding Guide

Quick Reminders for Clear, Confident Conversations

A few proactive conversations can help prevent common grievances and CTMs. Set clear expectations around provider networks, Part D costs, and Flex Card benefits to build trust and confidence with prospects.
 

View Flyer

Share the Oura Experience

Agents can enjoy a 10% discount (a savings of $35–$50) when purchasing an Oura Ring. Stay connected and experience the wellness benefits firsthand.

Looking for a way to talk about Oura? Download our educational one-pager to help guide conversations around sleep, stress, and overall wellness.

Please do not share or distribute the discount code to clients.

Claim Agent Discount

Costco Now Accepts the Essence Flex Card

Members can now use their Flex Card at Costco for vision, hearing, and OTC items (if included in their plan).

Key details:

  • A PIN is not required. Members must call WEX at 833-647-9633 to set it up.
  • For OTC items, members can use the Essence Flex Spend app to scan products for eligibility.

Essence Customer Service is available to help with any questions.

Member Corner and New Member Resources

Find the New Member Guide (available for all plans), member meetings and everything in between for your clients on this page. Scroll down to the "Member Corner" section to learn more.

Registration is now open for all new member meetings! Sessions will be recorded.

The meetings will cover everything your clients need to know to get started with Essence, including the new member checklist, Member Portal, benefit highlights and more.

Customer Quick Start Guide-Easy as 1, 2, 3!

Help your Essence members get the most out of their plan membership, using these three steps.

  1. Visit the New Member Welcome Page and sign up for a Member Portal account.
  2. Go paperless.
  3. Sign up for a member event.
MARK YOUR CALENDAR
October 30, 2026 | Mid MO | St. Louis
Essence 2027 STL/MidMO Market Benefit Review

Registration required.
Join via Teams  | 10:00 a.m. to 11:00 a.m., Central Time

October 30, 2026 | Southwest MO & Northwest AR
Essence 2027 SWMO/AR Market Benefit Review

Registration required.
Join via Teams  | 2:00 p.m. to 3:00 p.m., Central Time

October 30, 2026 Chicago
Essence Chicago 2027 Benefits Express

Registration required.
Join via Teams  | 9:00 a.m. to 9:30 a.m., Central Time

November 2, 2026 | Louisville/Lexington
Essence 2027 Virtual KY Market Benefit Review

Registration required.
Join via Teams  | 10:00 a.m. to 11:00 a.m., Eastern Time

November 2, 2026 | Louisville/Lexington
Essence 2027 Virtual KY Market Benefit Review

Registration required.
Join via Teams  | 10:00 a.m. to 11:00 a.m., Eastern Time

November 6, 2026 | Mid MO | St. Louis
Essence 2027 STL/MidMO Market Benefit Review

Registration required.
Join via Teams  | 10:00 a.m. to 11:00 a.m., Central Time

November 6, 2026 | Southwest MO & Northwest AR
Essence 2027 SWMO/AR Market Benefit Review

Registration required.
Join via Teams  | 2:00 p.m. to 3:00 p.m., Central Time

November 6, 2026 Chicago
Essence Chicago 2027 Benefits Express

Registration required.
Join via Teams  | 9:00 a.m. to 9:30 a.m., Central Time

November 9, 2026 | Louisville/Lexington
Essence 2027 Virtual KY Market Benefit Review

Registration required.
Join via Teams  | 10:00 a.m. to 11:00 a.m., Eastern Time

November 13, 2026 | Mid MO | St. Louis
Essence 2027 STL/MidMO Market Benefit Review

Registration required.
Join via Teams  | 10:00 a.m. to 11:00 a.m., Central Time

November 13, 2026 | Southwest MO & Northwest AR
Essence 2027 SWMO/AR Market Benefit Review

Registration required.
Join via Teams  | 2:00 p.m. to 3:00 p.m., Central Time

November 13, 2026 Chicago
Essence Chicago 2027 Benefit Review

Registration required.
Join via Teams  | 9:00 a.m. to 9:30 a.m., Central Time

New to Essence or Returning for 2027?
Complete Your Certification Today

Check out the on-site 2027 rollout events in our calendar at the top of this page. Virtual training session details are also available.

Order Enrollment Kits, giveaways, and other materials from Storefront. Click the Producer Portal button in the section below to log in.

Member Corner

Quick access to member materials. Everything you need for your customers.

Use the Producer Portal tools to manage your business with us. We make it easy to:

  • Complete applications online.
  • Track applications.
  • View your book of business.
  • Check your commission statements.
  • Review your Ready to Sell (RTS) status, certifications and license information.
  • Watch training videos.
  • Access Storefront to order sales materials.

Storefront marketing and enrollment materials can help you achieve your selling goals with Essence.

Get ready for AEP with these items you can't pass up.

  • Sales Kits & Enrollment Materials
  • Sales Presentations
  • Signage
  • Apparel

Log in to the Producer Portal to customize, order and print/download materials from Storefront today.

27_BrokerBeat_SalesMaterialCollage2_Option2
FREQUENTLY ASKED QUESTIONS

Essence has a goal to help members with their overall health. Choosing a primary care physician (PCP) can be the first step in a healthy plan. HMO and PPO plan members can benefit from establishing a relationship with a PCP to:

  • Keep their health on track.
  • Ask health-related questions and get advice.
  • Coordinate their care with other physicians.

Essence plans cover many preventive services for $0 copay, including primary care visits. The Member Portal, MyEssenceHealthcare.com has a provider search tool to see a list of in-network providers. There are options to filter by distance, gender, spoken language, and more. As an agent, you also have access to the provider search tool on the Producer Portal to help your clients find a PCP. The enrollment form includes a section to add PCP information.

When it comes to member resources for prescription drug information, Essence has it covered.

After logging in to the Member Portal, MyEssenceHealthcare.com, members can navigate to the "Pharmacy" page to:

  • Search for covered drugs with the Formulary Search Tool.
  • Find a preferred pharmacy close to home.
  • Sign up for mail-order delivery.

Members can search for covered drugs and costs. They can also learn about the Medicare Prescription Payment Plan, getting Extra Help for prescription drug costs, and covered diabetic testing supplies at retail pharmacies. Help your clients get the most out of the prescription drug benefit by sharing all the resources available on the Member Portal.

The Flex Card is a preloaded debit card that's available with most plans to use for:

  • Non-Medicare-covered dental, vision, and hearing items and services.
  • Eligible health-related over-the-counter (OTC) items. Examples include pain relievers, vitamins, and first aid products. OTC is not available with every plan.
How it works:

Members with the Flex Card benefit receive the entire annual allowance to use in any of the allowed categories (see above) when membership begins. Members may choose in‑ or out‑of‑network providers for dental, vision, and hearing services. Flex Card funds expire at the end of the calendar year. Members in plans that include the OTC benefit will receive a separate quarterly allowance that's on the same Flex Card. The OTC allowance expires at the end of each quarter. The allowance is valid at eligible physical retail locations or the online Essence OTC Store.

Essence members can sign in to MyEssenceHealthcare.com for FAQs and additional information about:

  • How to use the Essence Flex Spend mobile app
  • What can be purchased with the Flex Card
  • Where to use the Flex Card
  • How to check the Flex Card balance
  • How to access the online Essence OTC Store

Dental

Dental coverage for Essence members varies by plan.

  • All HMO plans include embedded preventive dental coverage. In-network providers must be utilized.
  • Most plans have a preloaded Flex Card allowance for additional dental coverage. Members can use the dentist of their choice.
  • All plans include Medicare-covered dental services.

LIBERTY Dental Plan is our dental benefit administrator. Contact information is on the back of the Essence member ID cards. To find in-network LIBERTY dentists, visit their online search tool or contact them at 1-866-609-0822 (TTY: 1-877-855-8039).

Vision

Vision coverage for Essence members varies by plan.

  • Most plans include coverage for routine checkups and visits with a vision specialist. Plus, an allowance for things like glasses or contacts.
  • Most members in plans with a Flex Card can use it for additional eyewear coverage. Note: Flex Card coverage for eyewear is not available to members of Essence Advantage Choice (PPO) in the Louisville and Lexington areas in 2027.

EyeMed® is the vision benefit administrator for Essence. To find a provider, visit their online search tool or call 1‑833‑918‑0475.

Note: Essence suggests calling the provider office (dental and vision) to confirm the office participates with LIBERTY or EyeMed® and accepts Essence plan members. PPO plan members may see out-of-network providers if they agree to treat Essence members.

Visit EssenceHealthcare.com/Events to find meetings and recorded webinars with more details on plan benefits.

Essence plans offer:

  • Built-in hearing coverage

Note: HMO plan members must see a qualified audiologist or provider in the Essence network. PPO plan members may go outside the network if the provider accepts Medicare and agrees to treat them.

All plans include hearing exams and screenings. Most plans include an allowance to help with the cost of hearing aids. Note: Hearing aids are not covered for members of the Essence Advantage Choice (PPO) in the Louisville and Lexington areas in 2027.

Essence partners with Amplifon Hearing Healthcare for hearing aids, but there are no network restrictions.

Website: AmplifonUSA.com/Essence

Phone: 1-877-846-7076 (TTY: 711)

  • Free fitness membership

SilverSneakers® is the fitness and well-being program included at no extra cost. Participating locations can be found on their website.

Website: SilverSneakers.com/Locations

Phone: 1-888-423-4632 (TTY: 711)

  • Transportation

Some Essence plans in the St. Louis and Louisville/Lexington markets include a simple, flexible way to get to medical appointments and pharmacies-with Uber.

Click here for benefit details.

See the Get Going with Your Rides Benefit guide for helpful information for downloading and setting up the Uber App, accessing ride details, requesting rides, and more.

Tips:

    • Members can request rides by phone (1-866-974-3585) or Uber App.
    • Door-to-door service or wheelchair accessible rides must be scheduled by phone, and at least 24 hours in advance.
  • Oura Ring

Some Essence plans in the St. Louis market include Oura Ring.

    • Members in a plan with this benefit can order an Oura Ring free of charge and have free access to the Oura App.
    • Oura Ring is a smart, comfortable wearable that tracks important health metrics to provide personal insights about sleep, activity, heart health, stress, and more.
    • More information is available on the MyEssenceHealthcare.com.

Our broker job aid has everything you need in one place. It clearly outlines Medicare enrollment and election periods, including AEP, OEP, IEP, ICEP, and key Special Enrollment Periods. Plus, you'll find practical eligibility questions, election codes, and coverage guidance to support confident enrollments.

CALL GUIDE:

Customer Service vs. Producer Support

Customer Service

8 a.m. to 8 p.m., seven days a week.

Producer Support (All hours are Central Time)

Toll-free: 1-877-259-8657

Weekdays: Monday through Friday 8 a.m. to 5 p.m.

Click each example below to reveal if you should contact Customer Service or Producer Support.

Join and share on social.