Press Release: Essence Healthcare Marketing Wins Two Generations Awards

International Competition for Excellence in Senior Marketing

The Generations Award is an annual international competition for excellence in senior marketing recognizing professionals who have communicated to the 50+ Mature Markets. As part of its mission, the Generations Award supports the efforts of those who dedicate their outstanding talents toward reaching the senior community. A panel of marketing, communication, advertising, public relations, and media professionals judged the 2014 entries.

Winners gained recognition in one of the following three categories: Platinum, Gold, and Special Recognition. On a scale of 1 – 100, Platinum winners received scores of 90 – 100 and Gold winners received scores of 80 – 89. The panel evaluated each entry on their individual design, content, communication effectiveness, and overall excellence. Additionally, select entries received Special Recognition for their valuable contribution to the senior industry.

Platinum Winners Include

Davis Harrison Dion for their work with Friendship Village
Advertising Category
Guys’ Night Out Craft Beer Mailer

Davis Harrison Dion for their work with Friendship Village
Advertising Category
Chicago Architecture Mailer

Davis Harrison Dion for their work with Asbury Methodist Village
Advertising Category
Smartsizing Event Mailer

Davis Harrison Dion for their work with Asbury Methodist Village
Advertising Category
Smartsizing Event Mailer

Davis Harrison Dion for their work with Friendship Village
Publications Category
Collateral Redesign

Davis Harrison Dion for their work with Friendship Village
Marketing Collateral/Branding Category
Get Set 4 Life Worksheet Planner

Davis Harrison Dion for their work with Friendship Village
Electronic Media Category
Website

DMW Direct for their work with Phoenix Health Plans
Advertising Category
Designed Around You Direct Mail

DMW Direct for their work with Independence Blue Cross
Publications Category
Welcome to Medicare Guide

DMW Direct for their work with Premera Blue Cross
Advertising Category
Focus DRTV

Imagination for their work with be.group
Publications Category
be.Magazine

Imagination for their work with be.group
Design Category
be.Group Website

Imagination for their work with be.group
Electronic Media Category
be.Group Website

Imagination for their work with be.group
Audio/Video Category
be.Group Dining Video

JBS International for their work with National Institute on Aging, National Institutes of Health
Publications Category
Participating in Alzheimer’s Research

JBS International for their work with National Institute on Aging, National Institutes of Health
Writing Category
Researchers Seek Alzheimer’s Clues In People With Down Syndrome

StayWell for their work with Henry Ford
Publications Category
Live Well

United Healthcare Medicare & Retirement/Insurance Solutions
Audio/Video Category
Get the Ball Rolling DRTV

United Healthcare Medicare & Retirement/Insurance Solutions
Audio/Video Category
Not 65 DRTV

United Healthcare Medicare & Retirement/Insurance Solutions
Audio/Video Category
Spanish Dancers DRTV

Gold Winners Include

DMW Direct for their work with Health Alliance Medicare
Electronic Media Category
Stars Banner Ad

DMW Direct for their work with Health Alliance Medicare
Advertising Category
It’s Personal Sticker Self Mailer

DMW Direct for their work with Premera Blue Cross
Advertising Category
New to Medicare Direct Mail Campaign

Essence Healthcare
Publications Category
Member Newsletter

Imagination for their work with be.group
Writing Category
be. Magazine, “Healing With the Help of the Community”

StayWell for their work with BCN of Michigan
Publications Category
Your Health Advantage

StayWell for their work with Fauquier Health
Publications Category
Healthy Living

StayWell for their work with Paramount Care, Inc.
Publications Category
For Better Health

United Healthcare
Advertising Category
One Time EFT Payment Mailing

United Healthcare
Advertising Category
Summer Empowerment Mailing

United Healthcare Medicare & Retirement/Insurance Solutions
Advertising Category
Inquiry Redesigned Kits (4 Efforts)

United Healthcare Medicare & Retirement/Insurance Solutions
Advertising Category
Medicare at a Glance Selfmailer & Digital Ed Pc.

United Healthcare Medicare & Retirement/Insurance Solutions
Integrated Marketing Category
Plena Vida: Hispanic Seminar Event Print Ad, Recipe Card & Online Banner Ad

United Healthcare Medicare & Retirement/Insurance Solutions
Integrated Marketing Category
Q AARPMedicareSupplement.com & Defining Your Costs Educational Video

Special Recognition

Davis Harrison Dion for their work with Asbury Methodist Village
Advertising Category
The Asbury Minute (Radio)

Davis Harrison Dion for their work with Lutheran Life Villages
Photography Category
Rock Steady Boxing

Essence Healthcare
Public Relations/Communications Category
Life Lessons Project

Network Health
Marketing Collateral/Branding Category
How to Use Your Health Plan

StayWell for their work with Dean Health Plan
Publications Category
Golden Notables

United Healthcare Medicare & Retirement/Insurance Solutions
Advertising Category
Inquiry Self Mailers (3 Efforts)

United Healthcare Medicare & Retirement/Insurance Solutions
Electronic Media Category
Internal Acquisition Member Email

United Healthcare Medicare & Retirement/Insurance Solutions
Integrated Marketing Category
eInquiry NTM T65 Discount Emails (4 Efforts) & Microsite

United Healthcare Medicare & Retirement/Insurance Solutions
Integrated Marketing Category
A Better You: 3 Flyer Series, The Gatekeeper Video & Event Microsite

About the Generations Award
The Generations Awards seeks to promote the importance and excellence of professionals within the Mature Market by providing them with international recognition for their contributions to the senior industry. For more information visit GenerationsAward.org.