Press Release: Essence Healthcare Marketing Wins Two Generations Awards

International Competition for Excellence in Senior Marketing

The Generations Award is an annual international competition for excellence in senior marketing recognizing professionals who have communicated to the 50+ Mature Markets. As part of its mission, the Generations Award supports the efforts of those who dedicate their outstanding talents toward reaching the senior community. A panel of marketing, communication, advertising, public relations, and media professionals judged the 2014 entries. Winners gained recognition in one of the following three categories: Platinum, Gold, and Special Recognition. On a scale of 1 – 100, Platinum winners received scores of 90 – 100 and Gold winners received scores of 80 – 89. The panel evaluated each entry on their individual design, content, communication effectiveness, and overall excellence. Additionally, select entries received Special Recognition for their valuable contribution to the senior industry.
Platinum Winners Include
Davis Harrison Dion for their work with Friendship Village Advertising Category Guys’ Night Out Craft Beer Mailer Davis Harrison Dion for their work with Friendship Village Advertising Category Chicago Architecture Mailer Davis Harrison Dion for their work with Asbury Methodist Village Advertising Category Smartsizing Event Mailer Davis Harrison Dion for their work with Asbury Methodist Village Advertising Category Smartsizing Event Mailer Davis Harrison Dion for their work with Friendship Village Publications Category Collateral Redesign Davis Harrison Dion for their work with Friendship Village Marketing Collateral/Branding Category Get Set 4 Life Worksheet Planner Davis Harrison Dion for their work with Friendship Village Electronic Media Category Website DMW Direct for their work with Phoenix Health Plans Advertising Category Designed Around You Direct Mail DMW Direct for their work with Independence Blue Cross Publications Category Welcome to Medicare Guide DMW Direct for their work with Premera Blue Cross Advertising Category Focus DRTV Imagination for their work with be.group Publications Category be.Magazine Imagination for their work with be.group Design Category be.Group Website Imagination for their work with be.group Electronic Media Category be.Group Website Imagination for their work with be.group Audio/Video Category be.Group Dining Video JBS International for their work with National Institute on Aging, National Institutes of Health Publications Category Participating in Alzheimer’s Research JBS International for their work with National Institute on Aging, National Institutes of Health Writing Category Researchers Seek Alzheimer’s Clues In People With Down Syndrome StayWell for their work with Henry Ford Publications Category Live Well United Healthcare Medicare & Retirement/Insurance Solutions Audio/Video Category Get the Ball Rolling DRTV United Healthcare Medicare & Retirement/Insurance Solutions Audio/Video Category Not 65 DRTV United Healthcare Medicare & Retirement/Insurance Solutions Audio/Video Category Spanish Dancers DRTV
Gold Winners Include
DMW Direct for their work with Health Alliance Medicare Electronic Media Category Stars Banner Ad DMW Direct for their work with Health Alliance Medicare Advertising Category It’s Personal Sticker Self Mailer DMW Direct for their work with Premera Blue Cross Advertising Category New to Medicare Direct Mail Campaign Essence Healthcare Publications Category Member Newsletter Imagination for their work with be.group Writing Category be. Magazine, “Healing With the Help of the Community” StayWell for their work with BCN of Michigan Publications Category Your Health Advantage StayWell for their work with Fauquier Health Publications Category Healthy Living StayWell for their work with Paramount Care, Inc. Publications Category For Better Health United Healthcare Advertising Category One Time EFT Payment Mailing United Healthcare Advertising Category Summer Empowerment Mailing United Healthcare Medicare & Retirement/Insurance Solutions Advertising Category Inquiry Redesigned Kits (4 Efforts) United Healthcare Medicare & Retirement/Insurance Solutions Advertising Category Medicare at a Glance Selfmailer & Digital Ed Pc. United Healthcare Medicare & Retirement/Insurance Solutions Integrated Marketing Category Plena Vida: Hispanic Seminar Event Print Ad, Recipe Card & Online Banner Ad United Healthcare Medicare & Retirement/Insurance Solutions Integrated Marketing Category Q AARPMedicareSupplement.com & Defining Your Costs Educational Video
Special Recognition
Davis Harrison Dion for their work with Asbury Methodist Village Advertising Category The Asbury Minute (Radio) Davis Harrison Dion for their work with Lutheran Life Villages Photography Category Rock Steady Boxing Essence Healthcare Public Relations/Communications Category Life Lessons Project Network Health Marketing Collateral/Branding Category How to Use Your Health Plan StayWell for their work with Dean Health Plan Publications Category Golden Notables United Healthcare Medicare & Retirement/Insurance Solutions Advertising Category Inquiry Self Mailers (3 Efforts) United Healthcare Medicare & Retirement/Insurance Solutions Electronic Media Category Internal Acquisition Member Email United Healthcare Medicare & Retirement/Insurance Solutions Integrated Marketing Category eInquiry NTM T65 Discount Emails (4 Efforts) & Microsite United Healthcare Medicare & Retirement/Insurance Solutions Integrated Marketing Category A Better You: 3 Flyer Series, The Gatekeeper Video & Event Microsite About the Generations Award The Generations Awards seeks to promote the importance and excellence of professionals within the Mature Market by providing them with international recognition for their contributions to the senior industry. For more information visit GenerationsAward.org.